At the start of the school year after the summer, I began a six month internship where I was given the opportunity to work on a concept project. The task was to create a brand identity for a property developer. For this branding, I focused on maintaining a strong connection with nature to reflect the company’s commitment to environmental awareness, which is a key goal of theirs.
I spent a significant amount of time experimenting with logos. Since this is a company in the construction sector, I wanted to approach the logo design from an architectural perspective. Below, you can see the development process of the logo alongside the final branding.